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Article: Metallica to Use Ticketmaster's Paperless Ticket(TM) for Their Death Magnetic Release Party at the O2.

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PR Newswire
Article date:
September 4, 2008
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LONDON, September 4 /PRNewswire-FirstCall/ -- Ticketmaster , the world's leading live entertainment ticketing and marketing company, will be using its latest ticketing innovation, Paperless Ticket(TM) for the first time in Europe when Metallica launch their new album Death Magnetic live at The O2 in London on September 15.

Ticketmaster is constantly looking at the use of new technology in order to offer a more secure and safe ticketing experience for fans, clients and artists. Paperless Ticket allows quick and secure access to venues.

More than 15,000 people are expected to attend the event but tickets will not exchange hands with this latest innovative ... 







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