Article: Pioneer Launches New KURO Brand Campaign That Embodies Transformation.

Campaign Goes Beyond Emotion, Based on Concept that Great Entertainment Transforms You

DENVER -- Pioneer Electronics (USA) Inc. today unveils a new brand campaign tied to the launch of its second generation KURO(TM) televisions and complete line of audio-video products. The campaign is based on the idea that discerning consumers, who seek premium brands at the same time they pack sports, movies, music and more into every moment of their lives, can be transformed by the power and emotion of great entertainment. This is the second campaign in a multi-year initiative designed to cement Pioneer[R] as a premium entertainment brand.

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