|
|
Article: Merger spawns TV Guide Prevue; combined service likely will reach 20 million subs.(TV Guide Online merges with Prevue Network Inc. to form TV Guide Prevue Networks)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- July 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Combined service likely will reach 20 million subs
In a deal for survival in the interactive TV guide business, TV Guide Online will merge with Prevue Networks' on-screen products.
The resulting joint venture, TV Guide Prevue Networks, will present an amalgam of the two services with a reach likely to extend to more than 20 million cable subscribers soon after launch. The single service will be "a blend of our two services, whatever the consumer wants," says Roy Bliss, president of United Video Satellite Group, Prevue's parent company. "The screen will look pretty much the same."
But the merger, valued by the parties at $350 million, recreates the ...