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Article: Travel brand packs and heads off into sunset.
- Article from:
- New Zealand Herald (Auckland, New Zealand)
- Article date:
- September 5, 2008
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Copyright informationCOPYRIGHT 2008 Independent News & Media PLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of New Zealand's best known travel agency brands will disappear this weekend when Holiday Shoppe is rebranded Harvey World Travel.
The Holiday Shoppe name has been around for 32 years but will no longer exist as of Monday, with its 64 stores given new signage and shopfronts.
Holiday Shoppe franchise general manager Adrian Turner said the decision to drop the name had been made by the firm's 48 franchisees and was designed to better reflect the expertise of its staff as well as tapping into the international brand and buying power of Harvey World Travel.
"The franchisees have decided it's time to refresh the brand. We have a successful, well-known and ...
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