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Article: Promoting May brides. (May Co. and Modern Bride form marketing alliance)(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 1, 1996
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Copyright informationCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--May Co. aims to boost its bridal registry business through a marketing alliance with Modern Bride magazine.
The partnership will create merchandising programs and in-store events designed to increase bridal registry activity at May Co.'s department stores -- Lord & Taylor, Hecht's, Foley's, Robinsons-May, Kaufmann's, Filine's, Famous-Barr and May.
"The bridal market represents $35 billion in annual retail sales, so this partnership is a top priority, and ...
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