Article: Promoting May brides. (May Co. and Modern Bride form marketing alliance)(Brief Article)

NEW YORK--May Co. aims to boost its bridal registry business through a marketing alliance with Modern Bride magazine.

The partnership will create merchandising programs and in-store events designed to increase bridal registry activity at May Co.'s department stores -- Lord & Taylor, Hecht's, Foley's, Robinsons-May, Kaufmann's, Filine's, Famous-Barr and May.

"The bridal market represents $35 billion in annual retail sales, so this partnership is a top priority, and ...

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