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Article: Zippo sponsors Kyle Busch at Watkins Glen.(INDUSTRY NEWS)
- Article from:
- Tobacco Retailer
- Article date:
- July 1, 2008
CopyrightCOPYRIGHT 2008 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Zippo Manufacturing Company announced in early July that it would sponsor Kyle Busch in the D'Hondt Motorsports #92 Zippo BLU car at the Zippo 200 NASCAR Nationwide Series race on Aug.9 at Watkins Glen International.
As primary sponsor, Zippo planned to build on the excirement created by Busch and the #92 NASCAR Nationwide Series Toyota Camry to promote their new premium refillable butane pocket lighter, Zippo BLU(TM). Busch said he appreciated Zippo's sponsorship. "Zippo definitely has a history at the Glen and we will do our best to represent them well," Busch was quoted as saying. Zippo has been a 15-year sponsor of the Zippo U.S. Vintage Grand Prix at Watkins ...
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