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Article: Posterscope scoops #42m tobacco brief.(Brief article)
- Article from:
- Marketing Week
- Article date:
- September 4, 2008
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Kinetic, the poster specialist 50% owned by WPP Group, is understood to have lost the #42m account for tobacco giant Philip Morris in Germany to rival Posterscope.
It is understood the loss will be a further blow to the outdoor company, which is at risk of being dropped by Publicis Groupe after a review conducted by outdoor veteran Kevin Shute.
Posterscope is thought to have won the business following Philip Morris' review of the out-of-home market across Europe. It is understood that Starcom was Kinetic's out-of-home partner in Germany.
Philip Morris International owns seven of the world's top 15 tobacco brands, including Marlboro - the ...