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Article: EA SPORTS, ESPN Change the Game in TV Studio Analysis With EA SPORTS Virtual Playbook.
- Article from:
- Business Wire
- Article date:
- September 5, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Collaborative Technology Project Merges Video Game Graphics Into ESPN Studio Programs
Debuts on ESPN's Sunday Countdown on September 7
REDWOOD CITY, Calif. & BRISTOL, Conn. -- EA SPORTS[TM] and ESPN are advancing media convergence and delivering a new enhancement to in-studio sports analysis with the debut of EA SPORTS Virtual Playbook, on ESPN's award-winning NFL programs. The new television technology, developed jointly by EA SPORTS and ESPN, delivers an "augmented reality" that allows ESPN's football analysts to interact with the virtual players from EA SPORTS video games and provide insight, education and analysis to fans about key football plays and techniques. ...
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