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Article: EA SPORTS, ESPN Change the Game in TV Studio Analysis With EA SPORTS Virtual Playbook.
- Article from:
- Business Wire
- Article date:
- September 5, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Collaborative Technology Project Merges Video Game Graphics Into ESPN Studio Programs
Debuts on ESPN's Sunday Countdown on September 7
REDWOOD CITY, Calif. & BRISTOL, Conn. -- EA SPORTS[TM] and ESPN are advancing media convergence and delivering a new enhancement to in-studio sports analysis with the debut of EA SPORTS Virtual Playbook, on ESPN's award-winning NFL programs. The new television technology, developed jointly by EA SPORTS and ESPN, delivers an "augmented reality" that allows ESPN's football analysts to interact with the virtual players from EA SPORTS video games and provide insight, education and analysis to fans about key football plays ...
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Article: EA SPORTS Scores Title Sponsorship of Maui ...
Business Wire;
September 19, 2001 ;
700+ words
... ... BUSINESS WIRE)--Sept. 19, 2001 EA SPORTS Maui Invitational Hosted by Chaminade ... Communications Sports Marketing making EA SPORTS(TM) the title sponsor of the Maui ... Chaminade University. Electronic Arts' EA SPORTS brand becomes the first corporate sponsor ...
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