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Article: Thailand offers profit today, promise for tomorrow.
- Article from:
- Automotive News
- Article date:
- May 20, 1996
- Author:
CopyrightCOPYRIGHT 1996 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Vehicle sales in Thailand have doubled since 1991 and are expected to double again in the next five years
AYUTTHAYA, Thailand - A few miles from the ancient temples of this former capital of the Kingdom of Siam, Honda Motor Co. President Nobuhiko Kawamoto invited Thai officials and other guests to don 3-D spectacles for a multimedia presentation on the Japanese automaker's plans for Thailand.
The occasion was the grand opening of a $114 million greenfield plant to build an all-new Honda car exclusively for Southeast Asia. The presentation, plant and car left no doubt that Honda sees a spectacular future for the Thai auto market.
And the Japanese ...