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Article: Single and lovin' it: frozen microwave pizza making with today's smaller households.(PIZZA TRENDS)
- Article from:
- Frozen Food Age
- Article date:
- July 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
FORM FOLLOWS FUNCTION and retail trends follow demographics, which is about all one needs know about the microwaveable pizza-for-one trend.
"The number of one- and two-person households keeps growing, as does consumer demand for premium pizza," says Joyce Hodel, a spokesperson for Kraft Foods, Northfield, Ill. Consumer demand for premium single-serve pizza through 2007 was growing at more than 8%, or about twice the rate of the category, according to ACNielsen, so "to align with both of those consumer trends, we recently introduced [microwaveable] DiGiorno For One and California Pizza Kitchen For One pizzas to meet the needs of ...
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