Article: Single and lovin' it: frozen microwave pizza making with today's smaller households.(PIZZA TRENDS)

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FORM FOLLOWS FUNCTION and retail trends follow demographics, which is about all one needs know about the microwaveable pizza-for-one trend.

"The number of one- and two-person households keeps growing, as does consumer demand for premium pizza," says Joyce Hodel, a spokesperson for Kraft Foods, Northfield, Ill. Consumer demand for premium single-serve pizza through 2007 was growing at more than 8%, or about twice the rate of the category, according to ACNielsen, so "to align with both of those consumer trends, we recently introduced [microwaveable] DiGiorno For One and California Pizza Kitchen For One pizzas to meet the needs of ...

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