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Article: IDSA conference provides a platform for polar opposites.(Conference news)
- Article from:
- Design Week
- Article date:
- September 4, 2008
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This years Industrial Designers Society of America national conference and design gallery will look to address the sets of opposing forces designers face in their work.
The conference, entitled Polar Opposites, will address the contradiction between mass consumption and minimising environmental impact; the need for both quarterly profits and long-term brand equity; and the challenges posed by men designing for women.
Procter & Gamble will be tackling the issue of consumption and environmental impact. Conference chairman Craig Vogel says, 'The new problem is the full life cycle impact and it [Procter & Gamble] will be looking at how that can affect ...