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Article: Factfile: Brands increasingly discover their niche in virtual worlds.
- Article from:
- PR Week (US)
- Article date:
- September 8, 2008
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In the news
Second Life was once heralded as the key driver in virtual worlds and companies clamored to open bureaus and launch campaigns within the space. While some of Second's Life allure has faded since 2007, virtual worlds created for niche audiences are again finding success.
Virtual Worlds Management (VWM), a media company that provides research about the virtual-world community, recently released a report, Virtual Worlds Management Youth Worlds List. It shows there are now 150 virtual worlds, either in development or that have gone live, aimed at youth alone. Brands like SpongeBob SquarePants, MTV, and Hello Kitty have created virtual worlds ...