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Article: Wizzard Media Signs Podcast Advertising Deal with Coca-Cola's POWERade.
- Article from:
- Business Wire
- Article date:
- September 9, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH -- Wizzard Media (AMEX:WZE), the world's largest podcasting network, announced today that it has signed Coca-Cola's POWERade as a sponsor of highly targeted podcasts on the Wizzard advertising network.
The POWERade marketing campaign will be certified by Wizzard Media using Nielsen//NetRatings over the course of the campaign. It will encompass audio podcast shows from the Sports Enthusiasts category, one of 21 categories that Wizzard offers to marketers on behalf of its publishers. The selected shows reach cycling and running enthusiasts who must remain hydrated to excel during their highly physical workouts.
"We are delighted to welcome ...