|
|
Article: 'We've got loads to boast about'.
- Article from:
- The Star (Sheffield) (Sheffield, England)
- Article date:
- April 18, 2007
CopyrightCOPYRIGHT 2007 Johnston Publishing Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
FOUR years ago Sheffield's leading marketing and branding experts called on the city to stop apologising for its past and start trumpeting its successes. Today, one of them is heading a new drive to do just that.
Sheffield-born marketer Brendan Moffett was recently named marketing director of Creative Sheffield, Britain's first city development company, which will be officially launched on Friday.
Putting Sheffield on the regional, national and international map is a challenge Moffett relishes.
Sheffield has tried to promote itself in the past, but those initiatives were all about image and were only skin deep, according to Moffett, whose experience includes two ...