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Article: ONLINE TV: Harness power of viral video.
- Article from:
- Brand Strategy
- Article date:
- September 8, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Online TV and video can reach millions of consumers at low cost. Federico Grosso discusses how brands can use the moving image to engage with audiences
New technologies have always inspired innovations in marketing, from the printing press to radio and mass market television. Over the past decade, the internet's dramatic impact on the media landscape has transformed the advertising industry - but has it evolved far enough?
We live in an era when the volume of media content is growing exponentially and proliferating across myriad distribution points; so what should brands be doing in the online TV/video area and what are the critical success factors ...