Article: WEB USERS CREATE THEIR OWN YAHOO!

`My Yahoo!' narrowcasts to each user, delivers information they want

SUNNYVALE, Calif., July 15 /PRNewswire/ -- Yahoo! Inc. (Nasdaq: YHOO) today announced My Yahoo! (http://my.yahoo.com) which directly delivers a user's favorite World Wide Web sites, news and content feeds from Yahoo!'s rich and comprehensive Internet guide. Users benefit by being notified of new websites, and news related to their interests. By introducing relevant programming to each user, My Yahoo! creates a one-to-one relationship between Yahoo! and its viewers.

Widely recognized as having the best known brand name on the Web, Yahoo! has a loyal following worldwide. "My Yahoo! will ...

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