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Article: La Prairie: in the thick of it. (product introduction plans)(WWD Treatment: Just Hatched special report)
- Article from:
- WWD
- Article date:
- July 12, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - La Prairie may have some of the highest-priced products on the market, but the company doesn't intend to be left on the fringes of the department store skin care game.
Indeed, La Prairie is as aggressive as the most popularly priced companies when it comes to product launches and alluring promotions.
This year is no exception. The first saw the launch of Cellular Treatment foundation, the Soleil Suisse sun care line and all extension of the firm's popular skill caviar product line.
The second half of this year will also see a major product introduction, as well as a major promotional thrust. The goal, according to company president Lynn ...