Article: Acai Berry Wins for New Flavor Idea for Jelly Belly Bean.

200,000 Ideas Poured In

FAIRFIELD, Calif., Sept. 12 /PRNewswire/ -- The tallies are done and Jelly Belly Candy Company announced that fans voted acai berry (ah-sigh-ee), an exotic Amazon rainforest fruit, as the best idea for a new flavor. Almost 200,000 suggestions for new jelly bean flavors were submitted to the contest, and the public voted for the best original flavor concept at http://www.dreambeancontest.com/.

Joel Tokarczyk of Matteson, Ill., a 19-year-old art student, was named a finalist in August and crowned the winner of the $10,000 grand prize for his submission. Tokarczyk came up with the idea of acai berry after learning it was the new "super food."

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