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Article: Acai Berry Wins for New Flavor Idea for Jelly Belly Bean.
- Article from:
- PR Newswire
- Article date:
- September 12, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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200,000 Ideas Poured In
FAIRFIELD, Calif., Sept. 12 /PRNewswire/ -- The tallies are done and Jelly Belly Candy Company announced that fans voted acai berry (ah-sigh-ee), an exotic Amazon rainforest fruit, as the best idea for a new flavor. Almost 200,000 suggestions for new jelly bean flavors were submitted to the contest, and the public voted for the best original flavor concept at http://www.dreambeancontest.com/.
Joel Tokarczyk of Matteson, Ill., a 19-year-old art student, was named a finalist in August and crowned the winner of the $10,000 grand prize for his submission. Tokarczyk came up with the idea of acai berry after learning it was the new "super food."
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