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Article: The Conference Board: Online TV Viewership Has Doubled.
- Article from:
- Entertainment Close-up
- Article date:
- September 9, 2008
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ENTERTAINMENT CLOSE-UP-9 September 2008-The Conference Board: Online TV Viewership Has Doubled(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Nearly one-fifth of American households who use the internet watch television broadcasts online, double the viewership from 2006, The Conference Board and TNS reported.
The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com.
Most consumers do not like a set schedule. Being able to watch broadcasts on their own time and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability. Nearly 72 percent ...