|
|
Article: Social desirability among Canadian and Japanese students.
- Article from:
- The Journal of Social Psychology
- Article date:
- December 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
RESEARCHERS WHO CONDUCT cross-cultural studies with questionnaires have been challenged by the issue of response bias (Smith & Bond, 1993). Whether findings of cross-cultural differences in such studies actually reflect differences in the constructs being studied or differences in response styles is difficult to determine. Cultural differences have been observed with respect to a moderacy response bias; answers given by Japanese respondents to a questionnaire tended to be closer than those of U.S. respondents to the midpoint on Likert-type scales (Stening & Everett, 1984; Zax & Takahashi, 1967).
Social desirability bias, the tendency to answer in a manner that is ...