Article: A Piece of Cleveland carves out own niche; Firm designs furniture from old-growth wood.

Byline: CHRISSY KADLECK

In the "power room'' of Cleveland marketing agency Thunder::tech stands a mythical 20-foot-long, 6-foot-wide conference table.

Uniquely designed and constructed from wood salvaged from a house on West 65th Street and metal beams from the old Tyler Elevator complex on East 36th and Superior Avenue, the shiny pine table is a well-known calling card of A Piece of Cleveland a new company known as APOC for short which takes old-growth wood, cleans it up or "upcycles'' it, and then transforms it into modern pieces of high design.

"The table has taken on a life of its own,'' said Jason Therrien, president of Thunder:tech, ...

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