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Article: Fighting the seventh beer war: analyst Bob Weinberg projects the "trifurcation" of the beer industry.
- Article from:
- Modern Brewery Age
- Article date:
- May 20, 1996
- Author:
CopyrightCOPYRIGHT 1996 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bob Weinberg, the St. Louis-based industry analyst, is a former senior national defense planner. That experience (plus his stint as a vice president at Anheuser-Busch) might explain his distinctly martial view of brewing industry history. To wit, Bob divides brewing history into a series of post-Prohibition "beer wars" to explain the evolution of the U.S. brewing industry.
In Weinberg's historiography, the first "beer war" ran from 1933-1947, the post-Prohibition and World War II years. He calls this the "Get Rich Quick" period, during which entrepreneurs jumped into the industry to meet burgeoning demand, reviving old breweries and starting new ones. "Brewers were ...