Article: A TALE OF POODLE SKIRTS, LEATHER JACKETS, CURLERS, COLD CREAM AND HALLMARK KEEPSAKE ORNAMENT PREMIERE

 
They're Hooked! 

KANSAS CITY, Mo., July 17 /PRNewswire/ -- Just hours before the stroke of midnight on July 20, eager shoppers across the country will don poodle skirts, leather jackets and saddle shoes -- or curlers, cold cream and pajamas -- for long-awaited shopping trips to their local Hallmark stores.

What compels these night owls to "dress up" -- and sometimes drive more than 100 miles -- to shop in the middle of a summer's night? It's the 1996 Hallmark Keepsake Ornament Premiere, when about 5,500 Hallmark retailers nationwide unveil the new line of collectible Christmas ornaments from Hallmark. This year, Hallmark ...

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