Article: Sun Direct enters northern market.

Sun Direct enters northern market

Chandigarh, Sep 12 (PTI) Chennai-based direct-to-home service provider Sun Direct today made a foray into northern region by launching its services in Punjab, Himachal Pradesh, Haryana and Jammu and Kashmir.

Besides, the company also announced plans to spend Rs 150 crore for expanding its subscribers base to 3 million by the end of this year.

"The launch in the northern region is part of our steps towards expansion plans," Sun Direct Chief Operating Officer Tony D'silva told reporters here today.

As an introductory offer, the company is offering a basic package of over 130-plus channels at a price of Rs ...

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