Article: Alphega Pharmacy network buoys independents.(Alliance Boots: New Leadership, New Directions)

LONDON -- Alliance Boots' pharmacy wholesale division has developed what it calls a "virtual" pharmacy network, offering independent pharmacists a way to continue running their own businesses while getting some of the advantages of being part of a chain.

The Alphega Pharmacy network last month reached the milestone of having more than 1,000 members across several European countries.

Ornella Barra, wholesale and commercial affairs director at Alliance Boots, explains that membership in the Alphega Pharmacy network allows independent pharmacists to "strengthen their provision of quality customer service and health care advice, to share in the creation of a benchmark ...

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