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Article: Petplan launches marketing push.(Brief article)
- Article from:
- New Media Age
- Article date:
- September 11, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Allianz Animal Health (AAH), the umbrella brand for pet insurance companies Petplan and Petplan Equine, is to launch a marketing push for its products.
The digital side of the campaign will include a redesigned Petplan website, online advertising, search and affiliate marketing.
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