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Article: MySpace Announces Inaugural Advertisers for New MySpace Music Platform.
- Article from:
- Business Wire
- Article date:
- September 15, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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McDonald's, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store
Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness
LOS ANGELES -- MySpace, the world's premier social network, today announced that McDonald's, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world's largest music labels. These four platinum brands will be powering customers' access to a host of new music services.
"MySpace Music is our biggest initiative since we launched MySpace itself," said Jeff Berman, ...