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Article: Advertising Agency 22squared: Banks Rank Among Lowest in Consumer Advocacy.
- Article from:
- Business Wire
- Article date:
- September 15, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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White Paper "Igniting Advocacy in Retail Banking" Illustrates Need for Change
ATLANTA -- 22squared, one of the nation's leading independent advertising agencies, announced today the release of its white paper Igniting Advocacy in Retail Banking.
"From the customer experience perspective, the banking industry has lagged significantly behind other industries for some time," said Richard Ward, CEO of 22squared. "For those banks that are able to stabilize and grow, they need to understand what steps to take to improve their relationship with consumers and build advocacy and that's what this report illustrates."
In partnership with Consumer Insights ...