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Article: Starbucks and Unilever Sign Licensing Agreement to Grow Super-Premium Starbucks(R) Ice Cream Business.
- Article from:
- Business Wire
- Article date:
- September 15, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Companies Plan to Bring Ice Cream Innovations Inspired by Starbucks([R]) Coffee and Coffeehouse Flavors to Consumers in the U.S. and Canada
SEATTLE & ENGLEWOOD CLIFFS, N.J. -- Starbucks Coffee Company (NASDAQ:SBUX) and Unilever (NYSE:UN)(NYSE:UL) today announced an exclusive licensing agreement for the manufacturing, marketing and distribution of Starbucks([R]) ice cream in the U.S. and Canada. The agreement leverages Starbucks coffee expertise and passion for innovation and Unilever's capabilities as the leading global manufacturer and marketer of ice cream, strengthening the companies' super-premium positions in the more than $17 billion ice cream category in ...