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Article: India: Sun Direct to invest Rs 150 cr (USD 33 m), forays into Gujarat.
- Article from:
- TendersInfo
- Article date:
- September 15, 2008
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Byline: pinto03
The Chennai-based DTH service provider Sun Direct plans to invest nearly Rs 150 crore and reach out to 30 lakh subscribers by the end of this financial year, its Chief Operating Operator (COO), Mr Tony D Silva, said. The investment would be utilised for the dish and set-top boxes which are provided free to the subscribers.
The company announced the launch of its service in Gujarat on Thursday. One of the reasons for choosing Gujarat as the first launch pad outside of South India was the Gujaratis strong affinity for their language and rich culture. Here, it is targeting the 40 lakh household TV owners having neither cable nor any DTH ...