Article: Out of Africa: Tunde Dada makes good selling African culture, from books to clothing.

Tunde Dada makes good selling African culture, from books to clothing

Six years ago, Tunde and Temi Dada left their native land of Nigeria to make a new home in the United States. After attending several festivals where they saw Afrocentric products being sold, Tunde had a entrepreneurial brainstorm. At each of these fairs, various vendors sold separate items. Wouldn't it be more lucrative, Tunde thought, if all these products were brought together and peddled under one roof.

A few months later, he and his wife took out a $10,000 cash advance on two credit cards and opened their first store. They stocked their 2,000-sq.-ft. space with African books, jewelry, ...

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