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Article: Lithium Technologies and Omniture Partner to Integrate Social Media into Web Analytics.
- Article from:
- Business Wire
- Article date:
- September 16, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Solution Drives Optimization of Online Marketing and Support Strategies by Enhancing Analysis of Customer Needs and Activity
OREM, Utah & EMERYVILLE, Calif. -- Lithium Technologies, provider of the leading on-demand enterprise social media platform, and Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced an Omniture Genesis partnership that will provide customers with a product integration between Lithium and Omniture. The partnership, Omniture's first with a social media platform vendor, enhances companies' customer intelligence by providing them with a more holistic view of user behavior across their entire ...