|
|
Article: Norsk Rikstoto Bets on Portrait Software Next Generation Marketing Automation and Analytics Solutions to Boost Customer Profitability and Customer Experience.
- Article from:
- Business Wire
- Article date:
- September 16, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Sporting organization experiences 214% increase in marketing campaign response during evaluation phase
BOSTON -- Portrait Software, a leading provider of next generation marketing software, today announced that Norsk Rikstoto, an organization dedicated to promoting equine sport in Norway, has selected Portrait Campaign Manager[TM] , Portrait Quadstone Analytics[TM] and Portrait Self-Service Analytics[TM] to deliver highly personalized, targeted and automated intelligent communications with its customers across multiple channels including SMS, email, eSurveys and the Web.
"Norsk Rikstoto is undergoing a fundamental transformation of its business and key ...