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Article: Reaching the older generation. (financial planning)(includes related article on specific financial planning-related topics that accountants should know)
- Article from:
- The Practical Accountant
- Article date:
- June 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Target your financial planning marketing to reach those now passing through middle age.
People over 50 own 77% of all financial assets in this country and control 56% of the nation's net worth. They also own 80% of all deposits in savings and loans and they account for 40% of all consumer demand. Also take into consideration the fact that, according to the Census Bureau, the baby boomers, those born between 1946 and 1964, are reaching middle age and you will see why some accountants are specializing in providing financial services to the post-50 set which total 76 million people and represent one-third of the U.S. population.
What Do They Want?
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