Article: J.D. Power and Associates Reports: John Deere Ranks Highest in Customer Satisfaction With Lawn Mowers in Inaugural Study.

WESTLAKE VILLAGE, Calif., Sept. 16 /PRNewswire/ -- John Deere ranks highest in satisfying customers with walk-behind lawn mowers, according to the J.D. Power and Associates 2008 Walk-Behind Lawn Mower Study(SM) released today.

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The inaugural study measures customer satisfaction with walk-behind lawn mowers by examining four key factors (listed in order of importance): performance (including engine power, ease of starting and cutting effectiveness); maintenance (including durability and routine maintenance demands); warranty and price. The study is designed to provide information that ...

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