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Article: Ashes to Ashes: American's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris.
- Article from:
- National Review
- Article date:
- July 29, 1996
- Author:
CopyrightCOPYRIGHT 1996 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RICHARD Kluger makes great claims for Ashes to Ashes. It is alleged to show "how cigarette companies have become the most adroit marketers on earth -- despite the fact that their product eventually claims the lives of one in four users"; how Philip Morris trounced its rivals, American Tobacco and R. J. Reynolds; how "anti-smoking activists have stretched the truth about secondhand smoke and smokers' health-care costs to rouse public resentment"; "how government-mandated warning labels on cigarette packs have given the tobacco companies a thus-far impregnable shield against liability suits"; and much else.
It is a history focusing on the last hundred years. And, as ...