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Article: DSLR demand: what makes first-time DSLR purchasers take the leap, and what do they want after the purchase?(Trends & Technology)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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What turns a digital point-and-shoot user into a DSLR wielder? Once a DSLR user, how can retailers and manufacturers keep consumers interested in photography, help them understand the benefits of additional lenses and accessories, and encourage photo creation and creativity?
These are complicated questions. At the root for consumers, however, is a desire to take better pictures and capture more moments.
Consumer behavior
In some ways it seems once consumers decide to make DSLR purchases, their interest in photography and the amount of photos taken inherently grows. In 2007, of digital point-and-shoot households in the United States, 49 percent ...