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Article: Wizzard Media Signs First Automotive Ad Program with GM's Saturn.
- Article from:
- Business Wire
- Article date:
- September 18, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH -- Wizzard Media (AMEX:WZE), the world's largest podcasting network, announced today that it has signed its first automotive advertising initiative, with General Motors' Saturn Division.
Saturn will sponsor 29 female-targeted audio and video podcasts that are part of the Wizzard network in a campaign that will run through October 2008. Audience delivery will be certified by Wizzard using Nielsen//NetRatings.
"This is a milestone agreement for Wizzard Media as it has enabled us to break into the automotive category," said Chris Spencer, Wizzard's president and chief executive officer. "We fully anticipate breaking into other categories in the ...