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Article: Lexmark International launches Global Branding campaign; Launches multi-million dollar advertising campaign with Grey Advertising and Goldberg Moser O'Neill to build brand and product awareness.
- Article from:
- Business Wire
- Article date:
- July 25, 1996
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Copyright informationCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GREENWICH, Conn.--(BUSINESS WIRE)--July 25, 1996--Lexmark International, Inc. (NYSE: LXK), one of the world's fastest growing computer printer companies, today announced the launch of a multi-million dollar integrated worldwide branding campaign with Grey Advertising and Goldberg Moser O'Neill to raise brand and product awareness. It is Lexmark's first global, comprehensive branding campaign since it spun off from IBM in 1991.
"The advertising campaign clearly articulates Lexmark as the value and performance leader in PC-based printing. Our value strategy has helped us gain marketshare on larger, more widely- recognized competitors even without extensive brand awareness," ...
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