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Article: Starbucks and Unilever Ink Ice Cream Licensing Pact.
- Article from:
- Health & Beauty Close-Up
- Article date:
- September 17, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HEALTH AND BEAUTY CLOSE-UP-17 September 2008-Starbucks and Unilever Ink Ice Cream Licensing Pact(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Starbucks Coffee Company and Unilever announced an exclusive licensing agreement for the manufacturing, marketing and distribution of Starbucks ice cream in the U.S. and Canada.
According to the group, the agreement leverages Starbucks coffee expertise and passion for innovation and Unilever's capabilities as a global manufacturer and marketer of ice cream, strengthening the companies' super-premium positions in the more than $17 billion ice cream category in the U.S. and Canada."Unilever's industry-leading ...