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Article: Leagas Delaney wins law firm task.(Brief article)
- Article from:
- Marketing Week
- Article date:
- September 18, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mishcon de Reya, the law firm whose former clients include Heather Mills McCartney and Princess Diana, has appointed Leagas Delaney to work on a brand repositioning project.
The agency, which was appointed without a pitch, is carrying out a strategic and creative review of the business. As part of the project, the agency will also review the use of all marketing and sales material.
Mishcon wants a new positioning that reflects its "huge" growth over the past three years, as well as ambitious plans for the future.
It is keen to stand out from its competitors in the crowded legal market, as well as demonstrate its breadth of services.
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