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Article: How To Survive Double-Edged Sword Of Self-Service Tech.
- Article from:
- Banking Wire
- Article date:
- September 19, 2008
- Author:
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NORTHFIELD, Ill. -- The race to implement solutions that provide members the convenience of at-home banking may be a double-edged sword, as that same technology pushes members away from the branch and potential cross-selling opportunities.
But experts told Credit Union Journal the danger of passing on those new soltuions is even greater.
If youre not offering it, you run the risk of (members) being enticed away by the convenience of it, warned Paul Rupple, director of marketing Digital Check. It used to be more of an offensive mechanism, now its starting to cross the line into a defensive mechanism.
Preventing Face-To-Face Interaction
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