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Article: Nonprofit marketers take national prize.(AWARDS)(Jay Aldous and Kyle Zimmer are awarded as nonprofit marketers of the year)(American Marketing Association)
- Article from:
- The NonProfit Times
- Article date:
- September 1, 2008
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Jay Aldous, from the U.S. Fund for UNICEF, and Kyle Zimmer, from First Book, were the co-recipients of the inaugural American Marketing Association/American Marketing Association Foundation Nonprofit Marketer of the Year award.
The now annual award was announced at the organization's recent Washington, D.C. conference. The NonProfit Times was the award's presenting sponsor.
Aldous, vice president of marketing, communications and corporate partnerships at the U.S. Fund for UNICEF, works on strengthening the organization's brand and the use of analytic tools to maximize effectiveness. Aldous developed UNICEF's Tap Project that asked customers at more than ...