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Article: SpotCo and Dewynters Team for Live Entertainment.
- Article from:
- Entertainment Close-up
- Article date:
- September 17, 2008
CopyrightCOPYRIGHT 2008 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ENTERTAINMENT CLOSE-UP-17 September 2008-SpotCo and Dewynters Team for Live Entertainment(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Creating the marketing campaigns that are making theatrical productions into brands is a newly formed partnership between ad shops SpotCo in New York and Dewynters in London.
"We expect this theatrical juggernaut to keep on rolling in any economy," said SpotCo's Founder, President and Director of Creative Services Drew Hodges. "Theater and live events have become giant universal brands, often dwarfing the success of Hollywood films that go from movie theatre to DVD in an instant. Bottom line, live entertainment ...