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Article: Billy Durant: From critic to car czar; They spewed fumes and spooked the horses - but he knew a sure thing when he saw one.(SUPP)
- Article from:
- Automotive News
- Article date:
- September 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Leslie J. Allen
Pivot Point: A supersalesman creates GM
Get a horse!'' the crowd taunted.
The year was 1902. Two teenage girls, frightened and caked with dust, were taking their first ride in an automobile.
Author William Pelfrey recalls the moment in Billy, Alfred, and General Motors. The car was a long-forgotten French brand: Panhard. It was loud, and it sputtered as it chugged along a dirt road in Flint, Mich.
One of the girls taking that joy ride was Margery Durant, whose millionaire father was the nation's most successful seller of carriages and no fan of the horseless variety.
William Crapo Durant ...