Article: THE PEOPLE.(news)(William Crapo Durant, Alfred Pritchard Sloan Jr. and Charles F. Kettering)

Hundreds of thousands of people have made General Motors tick over the yearsfrom Billy Durant, who started it all, to Bob Lutz, who's working to save it all. In between, there have been business leaders, design geniuses and, of course, the workers who build the products on which they all depend. This list is a small sampling of the biggest GM names. Who is on your list?

WILLIAM C. DURANT

Without Billy Durant, there would be no General Motors. He was a pioneer in the industry, devising the structure of multibrand companies with different lines of cars. William Crapo Durant was born in Boston. He was a high-school dropout yet became a leading manufacturer ...

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