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Article: They didn't run company, but execs left their mark.(General Motors)(Alfred Sloans and Bunkie Knudsens and Phil Guarascios)
- Article from:
- Advertising Age
- Article date:
- September 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dan Lippe
Behind the Alfred Sloans and Bunkie Knudsens and Phil Guarascios are legions of other, perhaps less-heralded individuals whose talents, creativity and foresight helped make General Motors the marketing powerhouse that it is today. Whether it was with training films or breakthrough advertising, they played an important part in building the brand image of GM and its divisions over the years. Here are the stories of three of these innovators.
Henry Jamison Handy, pearly video producer
Commerce meets content'' may sound like a cutting-edge, emerging-media kind of strategy, but Jam Handy was doing it for General Motors Corp. before ...
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