|
|
Article: The end of consumer surveys? P&G, Unilever join ARF in effort to move beyond question-and-answer.(News)(Procter & Gamble Co.)(Unilever Group)(Advertising Research Foundation)
- Article from:
- Advertising Age
- Article date:
- September 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: JACK NEFF
After issuing dire warnings about the future of consumer surveys, the two biggest advertisers and buyers of market research in the world-Procter & Gamble and Unilever-are linking with the Advertising Research Foundation for an industry effort to embrace online chatter and other naturally occurring feedback like never before.
"Without transforming our capabilities into approaches that are more in touch with the lifestyles of the consumers we seek to understand, the consumer-research industry as we know it today will be on life support by 2012,'' Kim Dedeker, VP-external capability leadership, global consumer and market knowledge at P&G, ...
Related newspaper, magazine, and journal articles:
|
|
Article: New Millward Brown Brand Investment Unit Is Named; ...
Business Wire;
January 6, 2005 ;
700+ words
...NEW YORK -- Global market research leader Millward Brown has named its new global brand investment unit "Millward Brown Optimor." The unit is dedicated to further enhancing Millward Brown's ability to help clients maximize the financial ...
|
|