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Article: J&J may consolidate Rx advertising.(DTC REPORT)
- Article from:
- Medical Marketing & Media
- Article date:
- September 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JOHNSON & JOHNSON is considering consolidating advertising and marketing for its pharmaceutical brands into one or possibly two companies, a J&J spokesperson told MM&M.
"We're looking at a number of different options, including perhaps folding it into one or two holding companies," said Mark Monseau, director of corporate media relations, adding that: "It's too early to speculate what the outcome will be."
J&J is conducting a global review of its pharma agencies, Advertising Age reported in July. The cross-channel review, including consumer- and professional-focused efforts, excludes PR and does not extend to other product groups.
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