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Scaling Great Heights For A Good Night's Sleep.

Staff

The ANA Crowne Plaza Hotels & Resorts brand promoted its Sleep Advantage program one June day by attaching a bed to the side of the Sony Building in Ginza, Japan, and having a pajama-clad woman rappel into bed hourly. The spectacle delighted passersby and succeeded in raising the brand's profile, says Gary Rosen, senior vice president of sales and marketing for IHG Asia Pacific. The vertigo-inducing bed symbolized "that ANA Crowne Plaza offers a hotel experience never before seen in ...

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